James Latham, an independent distributor of timber, panels and decorative surfaces, has announced the launch of Explore Accoya, a digital platform to help specifiers, architects, designers and contractors engage with the high-performance Accoya timber.
Building on the success of its Digital Showroom and Cladding Visualiser, James Latham’s latest immersive experience offers an opportunity to discover Accoya from every angle.
Visitors to the site can view the seamless, user-friendly interface that encourages exploration of the material. The platform also acts as an in-depth information hub, containing a mixture of video and written advice, and covering topics such as machining and finishing, technical detail, data sheets and certificates, fixing guides, warranties, stock profiles and more, all in one convenient place. There is also up-to-date technical information, case studies, sustainability credentials, and advice on applications.
The site helps users imagine how Accoya might work in both residential and commercial settings, with two 360° visualisations that contextualise a variety of different applications. Whether cladding for a contemporary home or external meeting pods in a modern office’s outdoor area, specific touch points embedded on each simulation can be clicked to reveal full product information right through to a sample request. It adds another level of intuitiveness to the customer journey.
Laura Keily, Head of Marketing at Accoya, said: “It’s great to have this new platform for James Latham and Accoya. It offers a seamless user experience that truly brings the benefits of Accoya to life. It serves architects, specifiers, and manufacturers alike, making it easier than ever to explore and source Accoya wood. Designed with user experience at its core, the platform centralises everything customers need into a single, streamlined destination perfectly suited to the demands of today’s busy lives.”
Stuart Devoil, Group Head of Marketing at James Latham, added: “This new tool will bring Accoya to a brand new audience and remind existing end-users why they chose the material in the first place. There’s so much to explore and I think that visitors will be truly astounded by how many high-demanding and unusual applications Accoya can be used for. Explore Accoya brings the material to life in full 360° and, I hope, it will encourage users to really embrace all the incredible properties this wonder material offers.”
