SR Timber has unveiled a fresh new look as part of its 20th anniversary celebrations. The new bold branding is designed to reinforce its strategic focus on offering clarity, correctness and confidence for customers, and is visible throughout the company’s literature and on a new customer-friendly website at sr-timber.co.uk
Co-Founder and Trading Director Shaun Revill said: “When SR Timber was born, it was created to make the correct product. Batten that is consistently sized in width and thickness and performs as it should. Batten that is correctly graded to BS 5534, sustainably sourced, protecting those who use it and the projects it’s used on. From when a factory graded batten was first introduced for roofing works, to when BS 5534 changed in 2014, it has been my mantra to ensure only correct graded batten, such as SRT GOLD, was and is imported and supplied throughout the roofing industry, so that customers , no matter the size of the project, remain compliant.”
In 2025, the decision was made to modernise the SR Timber brand. The team unanimously agreed that SR Timber stood for something: the correct product, made the right way. Now known as SR Timber’s Gold Standard, it is their benchmark for correctly graded batten, and they manufacture SRT GOLD batten that meets it. The new look was therefore created to continue championing correct batten standards.
Today, it is recommended that, for all roofing works, a factory-graded roof batten be used, and SR Timber believes its graded roofing batten has earned its place as a trusted, correctly produced product. SRT GOLD is fully compliant with relevant Codes of Practice BS 5534 and BS 8417 (treated to Use Class 2), is kiln-dried, correctly sized and graded. It also holds the Wood Protection Association’s approved product status and is CCPI-assessed 005300068/0626.
The company’s new strapline, ‘Our Gold Standard – Correctly graded batten you can trust’ came out of this rebranding exercise. SR Timber has always been focused, honest, and committed to doing things the right way. This is what sets them apart in a confusing batten landscape, and it helps bring clarity to those navigating it.
“The new company logo and SRT GOLD logo better reflect SR Timber today,” Shaun said. “The logos are clearly more modern, with strong colourways too, but it is the underlying brand pillars that encapsulate the business. We are roofing batten specialists; we set the benchmark for batten in the UK market, and we continue to lead and inform with knowledge. We have always supplied our customers with the ‘correct’ product, and we geared our whole business around this, ensuring that we can control the production of the product from root to roof. It is what sets us apart. It is the right thing to do to ensure quality and safety for British roofers.”
