marketing

Is your timber truly green?
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The Forest Stewardship Council (FSC) offers advice on how to make environmental claims for your products without greenwashing. Sustainability is no longer a differentiator but an expectation. As scrutiny sharpens, so too does the risk of getting it wrong. Greenwashing and sustainability are fast-moving concepts, shaped by evolving regulation, growing...
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Change of leadership at TDCA
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The Timber Decking and Cladding Association (TDCA) has announced the appointment of Laura Qualters as the Association’s Director of Strategy, Communications and Membership Development. This key leadership transition is part of a succession plan that sees Laura take on the Association’s principal leadership role from Janet Sycamore. These organisational changes...
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Avoid misleading words and phrases when promoting products
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The Code for Construction Product Information is continuing its quest to make sure all product information released to the market is clear, accurate and unambiguous. Do you know the common words and phrases you should be avoiding? The Code for Construction Product Information (CCPI) is built around five 'acid tests'...
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