Award-winning Finnish furniture designer Tapio Anttila has used WISA-Birch Premium plywood to create a strong, lightweight exhibition stand to showcase his products at the Habitare fair in Helsinki.
The Tapio Anttila furniture brand’s exhibition stand at Habitare, a leading furniture, design and interior design event, is built from strong WISA-Birch Premium plywood that can be reused and reassembled, making it particularly sustainable.
Tapio said: “The solution made of WISA-Birch Premium plywood is perhaps the most versatile and flexible exhibition stand we have ever had. The stackable boxes can be reassembled and rearranged to fit different spaces. In addition, the boxes can be stored one inside the other and can also be used to transport items safely. It’s about time we got rid of the disposable exhibition culture.”
Durable structures for fairs and events
When you assemble an exhibition stand from high-quality plywood, the structures last for a long time and are adaptable. Using sustainable materials reduces both costs and demands on the environment.
The wood raw material for WISA plywood comes from sustainably managed forests and has a third-party verified FSC (FSC C009856) and PEFC (PEFC/02-31-112) certified chain of custody.
Tapio continued: “We used common sense in our sizing too. We optimised the structures to fit the panel sizes of WISA plywood. We even used the leftover 20cm plywood strips from the boxes for signs displaying product information.”
As well as using WISA plywood to create exhibition structures, Tapio also uses it in the furniture and accessories he designs, both as aesthetic-functional visible structures and in frames.
“In Finland, we are perhaps more used to plywood than in Central Europe, for example, where high-quality plywood can raise admiration in itself,” Tapio concluded.
