James Latham has introduced an online Cladding Visualiser to help architects, designers and contractors see how its cladding portfolio looks in application. This powerful new platform builds on the success of the distributor’s award-winning Digital Showroom, enabling purchasers to see a wide array of materials, tones and colours under a variety of lighting conditions on different building types.
Featuring leading brands including Accoya, Shou Sugi Ban, and James Latham’s own Finish Line collection, users have a near unrivalled scope and freedom to see what the exterior finish of their development will actually look like.
The tool uses high-definition photographic renders of the actual materials, resulting in a true-to-life replica of what each product will look like on a building façade. Users have wide-ranging freedom to explore different materials, colourways, and lighting conditions. By creating a user profile, visitors can save their concepts, arrange sample deliveries, and even schedule a video meeting with a Latham Timber Manufacturing (LTM) cladding expert to discuss their selections.
James Latham’s Timber Director, Andy Duffin, said: “The new visualiser is the perfect calling card for LTM and the services it has to offer. Crucially, it shows how we’re constantly listening to our audience’s requirements and looking for ways to give them exactly what they need to make the most informed choice possible, regardless of time or location. As we continue to grow our share in the facades market, the new identity and cutting-edge visualiser platform positions us to compete for more business, ethically and sustainably.”
The Cladding Visualiser is online at the Latham Timber website.
