Avoid misleading words and phrases when promoting products

The Code for Construction Product Information is continuing its quest to make sure all product information released to the market is clear, accurate and unambiguous. Do you know the common words and phrases you should be avoiding?

The Code for Construction Product Information (CCPI) is built around five ‘acid tests’ – that product information should be:

  • Clear
  • Accurate
  • Up to date
  • Accessible
  • Unambiguous.

To conform with the Code, manufacturers must ‘not use misleading or ambiguous wording…. and embrace the use of plain English to ensure accurate representation of ‘Product Information’ and performance claims’.

Manufacturers have asked if there are specific words and phrases that should be avoided across the sector.

To help provide clarity, the CCPI has compiled a list that, in most cases, should be avoided. In some cases, the wording or phrases can be used if they can be contextualised and defined.

You can read the full list at www.cpicode.org.uk

* This article was first published in the May/June issue of Supplying Timber magazine